it's in our


Within all of us dwells a wild, curious heart, seeking beauty and meaning in nature.

In the embrace of nature – basking in the golden rays of the sun, amid the scent of damp leaves, or beneath the majestic, starlit sky – we find our true selves. This is our rightful place, it’s in our Nature.


Kacho Fugetsu, a six-century-old Japanese philosophy, directly translates to ‘Flower, Bird, Wind, Moon’ whilst also encapsulating the continuous self-discovery through the appreciation of the natural world.


This philosophy is the heartbeat of OM SYSTEM. We create cameras to facilitate a life of curiosity and joyful discovery, enabling you to explore nature’s beauty and, perhaps, uncover forgotten parts of your own being.


There is an age-old belief that our life experiences are profoundly shaped by the lens through which we view the world. The wonders we uncover seamlessly seep within, permeating our hearts, minds, and souls. Our products provide access to a timeless world of boundless beauty, enabling us to eternally capture the moments that define us.


[All flora]
Macro & close-up photography

Hidden within a million shades of a thousand wings and petals worlds of unseen mystery unfurl just at our feet, rewarding those curious enough to pursue their wonders. 

The flowers, forest floors, and all flora, not only offer us inspiration but also homes for many others - like butterflies and fungi. Step closer to the world of flora by enjoying the world through macro and close-up photography

Curiosity and learning. it’s in our NATURE.


[All fauna]
Bird and wildlife photography

In valleys and mountains, an invitation echoes. Often unheard by many, yet destined for a select few. A fleeting silhouette against the sun. Will you engage in this sacred game of hide and seek, answering the beckoning call? 

Birds, wildlife, and all fauna, not only fascinate us but are for us to live in harmony with. Learning more about their behaviour and habits allows you to immerse yourself in their world, to get up close and capture it through your lens.

Something wild. it’s in our NATURE.


[The elements, weather, senses & ruggedness]
Splashproof, dustproof and shockproof equipment

All it takes is one bold step into the unknown, to welcome the winds of change and the path they guide us along. Making the most of every twist and turn, no matter what comes; rain, hail or shine. 

Wind and unpredictable weather conditions can make a photograph truly memorable. They can also pose challenges to photographers, but that’s an invitation to embrace. Explore the world of nature with confidence, knowing your gear is built to endure the harshest conditions, allowing you to capture incredible moments, no matter what nature throws your way.

Freedom and adventure. it’s in our NATURE.


[Vistas, light, time and seasons]
Landscape and computational photography

While the world undergoes endless change, beauty persists unwaveringly through every season. Good things await those who patiently and diligently seek, nature unveils its wonders when the time is right; so that you are ready when that time comes. .? 

The moon and vast landscapes not only captivate us, but also offer a canvas of breathtaking scenes for us to capture through the seasons. Understanding the interaction between light, time and terrain allows you to immerse yourself in a world of creativity and computational photography.

Patience and endurance. it’s in our NATURE.


We see photography as a way to deeply appreciate life and nature’s ongoing beauty. It’s about valuing enduring joy and seeing the world with awareness and appreciation.


Join us in exploring nature through this lens of continuous curiosity. Life is fleeting—let’s savor every moment together. Connect with our OM SYSTEM Ambassadors at a live event to discover more.

Wabi Sabi - The Art of Imperferction. Finding beauty in everyday life with OM SYSTEM Ambassador Lisa Cuchara

2nd November 2023

6pm EST / 11pm BST / 12am CET

Lisa Cuchara

English | online


This webinar celebrates imperfection, showcasing unique flowers, decaying leaves, and more. Wabi-Sabi, known as "The Art of Imperfection," offers a philosophy of life, encouraging us to discover beauty in the ordinary. It challenges conventional aesthetics, emphasizing the beauty in the old and imperfect, honouring life's continuous transformation.

10 USD

Bird, Butterfly, Moon - Getting closer to nature with OM SYSTEM Ambassdor Andrew Fusek Peters

1st November 2023

2.30pm EST / 7.30pm BST / 8.30pm CET

Andrew Fusek Peters

English | online


Join Andrew's Zoom webinar as he unveils the stories, techniques, and insights behind his iconic nature photography. Discover the importance of patience, technique, wonder, and respect in approaching wildlife. Learn how his OM SYSTEM kit elevates his photography. Engage in a Q&A session to tap into his wealth of knowledge.

10 GBR

Seabird Colonies on the Emerald Isle - Photography in nature with OM SYSTEM Ambassdor Annaïs Pascual

31st October 2023

12pm EST / 5pm BST / 6pm CET

Annaïs Pascual

Spanish | online


Sign up for this webinar by OM SYSTEM Ambassador Annaïs Pascual, in which we will travel to Ireland to immerse ourselves in the life of one of the largest seabird colonies on the Emerald Isle. 72 hours to discover and understand their ethology, threats and delicate balance.

10 EUR

Fascinating Macro Photography - A journey through Costa Rica's biodiversity with OM SYSTEM Ambassador Rafael Steinlesberger

31st October 2023

12pm EST / 5pm BST / 6pm CET

Rafael Steinlesberger

German | online


Dive into Costa Rica's mini marvels in OM SYSTEM Ambassador Rafael Steinlesberger's webinar. Explore the world of tiny creatures through macro and wide-angle photography. Witness the biodiversity of amphibians and reptiles in the lush rainforests. Gain insights into photography techniques and embrace the beauty of often overlooked creatures.

10 EUR

OM SYSTEM creates products for discovering and sharing the beauty of nature.




it’s in our NATURE.